How a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes. 

Integrating data effectively and in a privacy-safe way formed part of a panel discussion at Performance Marketing World’s Insight Series. Here are the key takeaways…

Performance Marketing World, in partnership with MediaVision, brings you our bi-weekly Digital Demand Tracker – a look at the companies and sectors receiving the largest growth in online searches, and the reasons why.

Meta dynamic ads helped to increase return on investment at a time when supply chains meant other e-commerce brands struggled to even deliver on orders.

Performance Marketing World, in partnership with MediaVision, brings you our bi-weekly Digital Demand Tracker – a look at the companies and sectors receiving the largest growth in online searches, and the reasons why.

Performance Marketing World, in partnership with MediaVision, brings you our bi-weekly Digital Demand Tracker – a look at the companies and sectors receiving the largest growth in online searches, and the reasons why.

The sun is finally coming up again for travel brands. Business has been pummelled, first by lockdown and then by a stop-start recovery. Now, there’s new hope for a brighter future.

Performance Marketing World, in partnership with MediaVision, brings you our regular Digital Demand Tracker – a look at the companies and sectors receiving the largest growth in online searches, and the reasons why.

PARTNER CONTENT 

Think TikTok is just about people doing the Stair Shuffle? Think again. The video-sharing app has had a significant impact on the cost-effectiveness of conversions. Sea shanties just got serious.

MediaVision is a company which claims its unique tech stack brings a digital performance marketing advantage. For 15 years, it has been quietly getting on with doing its best work for clients such as New Look, Addison Lee, Castore and Karen Millen, and for its people, but this year it features in Campaign’s Best Places to Work. So Performance Marketing World set out to find out more.