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Buy audiences, not just outcomes
In a world where every marketing dollar, Euro and Pound needs to stretch further, the question arises: How can businesses find growth and make their marketing efforts more impactful?
From ad overload to ad precision: Transforming digital marketing for better results
Consumers are being bombarded with irrelevant ads and marketers are seeing conversions fall. It is time for change. Read this report - How to find more paying customers online - to take back control of digital ad targeting and boost campaign ROI
Financial habits are changing: Here’s how brands can stay ahead
In this report we share new research into how consumers want to be treated, and which new strategies companies can adopt to thrive in the evolving financial landscape
Smart Advertising: delivering value with AI
Brand marketers are challenged by an increasingly fractured digital space. Learn about the most prominent and valuable benefits of AI in our recent expert report
Are you a respectful marketer?
When it comes to personalisation versus privacy, how can marketers ensure they’re getting the best out of new tech, while protecting customers’ valuable data?
The Wonderskin approach that created a TikTok hit
How a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes.