The digital landscape is littered with badly-targeted campaigns, intrusive advertising, frustrated consumers and poor ROI. And things are only going to get tougher for marketers with third-party cookies being phased out.
There are reasons to be cheerful, though.
A new study by Bango Audiences – a trailblazing product from Bango that builds segments of users based on their online purchase history – found that 78% of ad professionals say they need new data sources to reach relevant audiences. While 81% say they’re looking for new technologies and tools to enhance their ability to target specific audiences online.
So, how can new tools finally help to reach more relevant audiences and deliver a better customer privacy experience for consumers? In partnership with Bango, this Performance Marketing World expert report seeks to find the answers.
From focusing on quality over quantity to scaling beyond first-party data, and prioritising creative to exploring the new frontier of purchasing behaviour targeting, we spoke to thought leaders including Rory Sutherland and Theo Priestly about the challenges, and identifying solutions.To download please sign in.