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From ad overload to ad precision: Transforming digital marketing for better results

15 November

From ad overload to ad precision: Transforming digital marketing for better results

The digital landscape is littered with badly-targeted campaigns, intrusive advertising, frustrated consumers and poor ROI. And things are only going to get tougher for marketers with third-party cookies being phased out.

There are reasons to be cheerful, though.

A new study by Bango Audiences – a trailblazing product from Bango that builds segments of users based on their online purchase history – found that 78% of ad professionals say they need new data sources to reach relevant audiences. While 81% say they’re looking for new technologies and tools to enhance their ability to target specific audiences online.

So, how can new tools finally help to reach more relevant audiences and deliver a better customer privacy experience for consumers? In partnership with Bango, this Performance Marketing World expert report seeks to find the answers.

From focusing on quality over quantity to scaling beyond first-party data, and prioritising creative to exploring the new frontier of purchasing behaviour targeting, we spoke to thought leaders including Rory Sutherland and Theo Priestly about the challenges, and identifying solutions.

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Haymarket Media Group, publishers of Performance Marketing World, takes your privacy seriously. Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Performance Marketing World and other Business brands via the following channels:

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We will use your details to ensure you receive messages that are relevant to you including our daily editorial bulletin. You can stop emails at any time using the unsubscribe link. We will use your information to ensure you receive messages that are relevant. Please see our Full Privacy Notice.
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