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In 2023, Performance marketeers have a lot to contend with in an increasingly disruptive world: an uncertain economic climate, continuous digital fragmentation and the imminent death of the third-party cookie. But what’s really keeping them up at night is the challenge to accurately measure, prove and optimise marketing effectiveness. In fact, only 10% of marketers say they have the right tools to measure ROI despite it being deemed of utmost importance to nearly all of them.
The latest innovations in artificial intelligence may hold the solution. At its most effective, AI can now forecast sales, increase speed to market and improve ROI by 20-40%.
Join this Performance Marketing World webinar, produced in partnership with Kantar, to discover how the latest tech innovations can show marketers exactly where to focus their spend in order to get the best return.
Our expert panel will cover:
• Challenges in the road of effectiveness for marketeers
• AI-powered solution in measurement and optimisation
• A case study
About Kantar – Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
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Neil is the Head of Performance Media at Boots UK and leader of an award-winning team, committed to combining industry leading Technology with strong 1p Data to consistently drive incremental growth.
Dilpreet Dhaliwal heads up the global effectiveness and measurement (ROI) team, part of Kantar Analytics, and works with some of our biggest clients in the econometrics space. He has over 15 years of proven international success, infusing business strategy with bespoke data science techniques, unearthing tangible value enhancements to bottom-line performance, driving business growth, and enhancing marketing ROI. His has extensive experience across the FMCG sector, Financial Services, Telecommunications and Technology and Retail. Dilpreet is passionate about building and leading high achieving analytical teams and demonstrating impact with clients.
Winnie Cheng is a senior commercial strategy director at Kantar, a leading data, insights, and consulting company that helps clients understand people and inspire growth. She has over 15 years of experience in insight, marketing effectiveness, analytics, and strategy. She is passionate about helping clients navigate the complex environment and evolving consumer needs and driving growth and innovation through data and insights. She has worked with clients across various sectors, such as finance, telecom, FMCG, and hospitality. She is also a speaker and thought leader on topics such as women in finance, marketing effectiveness, and consumer trends.
Robin Langford is a leading analyst in the digital marketing and media sectors and manages the daily editorial agenda at Performance Marketing World. Previously, he headed up the news and research coverage at Digital Intelligence since 2009, and Netimperative since 2005 – the UK’s longest running daily news website and newsletter service for the digital industry.