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From challenge to opportunity: Underlining the critical role partnership marketing should play in your marketing mix

In this live webinar with Partnerize and Otrium, we discuss the strategies brands are using to realise the power of the partnership channel

Now available on-demand

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For today’s marketer, partnerships have emerged as an extraordinary growth channel and a powerful way to enhance brand equity. While the socio-economic uncertainties of recent years validated the pay for performance model, leading brands and marketers realise that performance marketing isn’t just for times of uncertainty. It’s an evergreen and stand-out solution.

As shoppers have become harder to reach and more sceptical of traditional marketing approaches, a growing number of brands have looked to performance partnerships as a means of driving strong growth while simultaneously enhancing brand meaning. Join the webinar to take a deeper dive into the world of partner marketing. You will learn:

how to establish powerful and lasting partnership relationships based on clear objectives, rewards and metrics;
how brands can turn current market challenges into an opportunity for revenue growth through the partnership channel;
the key factors that indicate a brand is ready to explore the partnership channel;
how leading brands like Otrium have generated multi-million-pound revenues from partner marketing;
the winning strategies and capabilities that deliver the competitive advantage to drive success.

Hear from Partnerize as well as brands that have found success with partnership marketing – how did they overcome the challenges and how do they plan for the future?

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Speakers

Pete James Global Commercial Director RevLifter

Lee Carter Head of Affiliates Otrium

Aftab Aslam Director of Customer Solutions Partnerize

Lucy Shelley Reporter Performance Marketing World (host)

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We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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by email Required

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From challenge to opportunity: Underlining the critical role partnership marketing should play in your marketing mix

In this live webinar with Partnerize and Otrium, we discuss the strategies brands are using to realise the power of the partnership channel

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