Social platforms drive growth, but wasted spend and brand risk still hold marketers back. IAS’s new report, Power Stronger Performance on Social, shows how performance-focused teams can use real-time suitability controls to cut inefficiency, unlock scale and protect ROI during high-stakes seasons.
With case studies from retail, finance, telecoms and entertainment, the report demonstrates how precision targeting and smarter optimisation directly translate into stronger campaign outcomes.
Key takeaways:
- How leading brands cut unsuitable impressions by up to 65% and reduced CPMs by nearly 20%
- The performance upside of custom suitability profiles versus one-size-fits-all filters
- Evidence of ROI gains up to 3x investment by eliminating wasted ad spend
- Actionable steps to align suitability with campaign performance goals this holiday season