In today's competitive landscape, marketing teams are grappling with the dual challenges of escalating customer acquisition costs and diminishing returns on traditional strategies. But there's a powerful solution that can help you build better relationships with your customers all while reducing costs: first-party data.
Join this Performance Marketing World webinar, produced in partnership with BlueConic, where we'll explore how harnessing first-party data can revolutionise your customer acquisition efforts, potentially slashing costs by up to 50%. Hear how Heineken, Lovesac, and Electrolux use first-party data throughout the customer journey to create bespoke experiences that drive revenue.
We’ll cover:
- The evolving landscape of customer acquisition: From the rise of digital channels to shifting consumer behaviours, we'll uncover the key trends shaping the way businesses attract and retain customers in today's dynamic marketplace.
- The pivotal role of first-party data: Learn why this valuable asset is the cornerstone of successful customer acquisition initiatives and how it empowers brands to forge deeper, more meaningful connections with their audience.
- Practical methods for energising acquisition efforts: From personalised messaging to targeted campaigns, discover actionable insights to elevate your marketing game and drive tangible results.
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Ilias Tsatalmpasidis, Growth Marketing Director at HyperJar, is steering the firm towards its ambition of becoming the leading budgeting and spending app worldwide. HyperJar is revolutionising budgeting with its unique ‘jam jar’ approach, whilst connecting customers with merchants for exclusive rewards including instant cashback.
Ilias worked in the past in companies such as Superscript, Simply Business, MyBuilder, Worldremit, and FTSE250’s RS Components. He thrives in fast-paced environments and has successfully led marketing teams specialising in paid and organic search, CRM, content, and social media. His focus on automation and testing has significantly boosted customer acquisition, retention, upselling, and cross-selling.
His innovative strategies have earned him accolades such as the Best Use of YouTube for Performance Marketing award and the Digital Marketing Award at the Chartered Institute of Marketing (CIM) Excellence Awards.
Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester, covering the social intelligence space. She helped clients put in place the right people, process, and platforms to make use of the structured and unstructured data from social channels. When she's not knee-deep in translating the value of BlueConic, she's trying to understand the science of baking.
Leveraging over a decade of experience in the media industry, I have dedicated the past two years to Klarna, initially joining to expand the affiliate program in the EMEA region. I currently spearhead efforts within Klarna Media, a domain focused on enriching merchant growth through a comprehensive suite of media growth services such as affiliate marketing, comparison shopping, sponsored placements and influencer marketing. My efforts are aimed at promoting mutually profitable growth and establishing enduring relationships, underscoring my commitment to innovation and excellence in the digital marketing space.
Robin Langford is a leading analyst in the digital marketing and media sectors and manages the daily editorial agenda at Performance Marketing World. Previously, he headed up the news and research coverage at Digital Intelligence since 2009, and Netimperative since 2005 – the UK’s longest running daily news website and newsletter service for the digital industry.