With constant change to contend with, it can be really difficult for performance marketers to stay abreast of the data landscape. In 2025 it’s all about working out how to still deliver personalised experiences to people despite the decline of third-party cookies, and the increased regulatory scrutiny on data privacy, preferences and consent.
Fortunately, Performance Marketing World and OneTrust have teamed up to give marketers some much needed insight into the current lay of the land. We’ll explore best practices for collecting and managing consented data and the rise of alternative strategies that are seeing success like contextual marketing, and AI solutions.
In this webinar we'll cover:
- Consent and preferences: How to build trust through first-party data
- The state of third-party data: What’s left, what’s changing, and what’s next?
- The rise of contextual marketing: Targeting audiences without relying on personal data
- The role of data governance: How it empowers AI governance & innovation
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Kenta Barrett serves as a Solutions Engineering Specialist at OneTrust, the platform enabling the responsible use of data and AI. OneTrust simplifies data collection with consent and preferences, automates governance through integrated risk management across privacy, security, IT/tech, third-party, and AI risks, and drives responsible data usage by enforcing policies across the entire data estate and lifecycle.
In his role, Kenta supports the OneTrust Consent & Preference solution where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance.