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Consent is the key to personalisation – learn how to unlock it

scheduleNow available on demand

In a year that was meant to mark the death of the third-party cookie, marketers are now navigating a new twist: Google’s U-turn on deprecation. At the same time, fresh UK regulation – the Data (Use and Access) Bill – is set to reshape how data can be collected and used, especially in regulated sectors like healthcare and utilities.

With privacy, compliance and personalisation in the spotlight, the pressure is on to make first-party data work harder than ever.

That’s why Performance Marketing World and OneTrust are teaming up to explore how performance marketers can grow their opted-in audience – and activate that data to power personalised, privacy-conscious experiences across the customer journey. We’ll look at the tech, the strategy,and the steps you need to take now to future-proof your targeting in 2025 and beyond.

In this webinar we’ll cover:

Omnichannel consent capture: How to streamline consent experiences across touchpoints to maximise opt-ins
From unknown to known: Building richer first-party profiles to unlock better targeting and measurement
Smarter data activation: Orchestrating your martech stack to deliver compliant, personalised brand experiences at scale
Regulations and readiness: What the new UK Data Bill means for data strategy — and what to do before the 2025 deadline

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Speakers

Eric Zuchovicki Solutions Engineer – Consent & Preferences OneTrust

Joseph Arthur Multimedia Editor Performance Marketing World

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Create Password

First Name

Last Name

Job Title

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Company Name

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Privacy Notice

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Performance Marketing World and other Business brands via the following channels:

by email Required

by phone Required

Consent is the key to personalisation – learn how to unlock it

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